2025
CLIQ MOBILE APP Proposal
Project Overview
This project was developed as a proposed mobile app design mockup for Cliq (https://www.cliqproducts.com/). After learning through networking that the company was exploring the idea of creating a mobile application, I took the initiative to design a concept that aligns with their potential needs and brand direction.
Final Mockup:
Understanding The User
Step 1: Define who the Target User is
I developed two user personas to reflect the brand’s target audience: the “Outdoor Enthusiast” and the “Urban On-the-Go Professional.” These personas align with the company’s vision of marketing the chair as a luxurious, stylish, and functional product suited for both outdoor adventures and urban lifestyles. One persona seeks a comfortable, supportive chair to relax in during camping trips without experiencing back pain, while the other values a convenient, portable seating solution for attending events like concerts straight after work—avoiding the hassle of commuting home first. The product design should thoughtfully address the needs and goals of both user types.
step 2: Research Similar products to understand what Users look for in portable chairS
To identify which features should be emphasized in the product design, I analyzed online reviews of comparable chairs. This helped me understand what users commonly praise or critique. The insights revealed that the most valued features include:
Lightweight and compact design
Easy setup and disassembly
Stability and comfort
Visual appeal and color options
Versatility for various outdoor activities
Size and accessibility
Overall value for money
STep 3: Complete a competitive audit of mobile apps in a similar industry
To determine the most effective mobile app design for this type of product, I conducted a competitive audit of five similar apps within the industry. I analyzed common design patterns, strengths, and areas for improvement.
Key insights from this research included:
A modern, minimal user interface significantly enhances the overall user experience (with North Face serving as a strong example).
Dynamic and visually engaging CTA buttons improve navigation and user engagement.
Most apps featured similar search functions, iconography, and store locator tools—prompting a closer evaluation of their actual effectiveness.
Some apps suffered from information overload, which negatively impacted usability and made navigation more challenging.
step 4: Conduct User interviews of similar mobile apps to determine what works and what does not work in these apps
To gather direct insights from users and establish a foundation for the design, I conducted an unmoderated survey with 8 participants (3 female, 4 male, ages 30–43). Participants provided feedback on both the Arc'teryx and North Face mobile apps by answering a total of 14 questions. The goal was to understand their initial impressions, navigation experience, and overall usability. Sample questions included:
Please download and open the North Face app and navigate to the home page and scroll to check it out. What are your initial impressions? Anything you like or dislike so far?
Now I want you to imagine you are going camping and need to search for some camping gear for your trip. Please add the following items to your cart: a backpack of your choice, a pair of hiking pants, and a hat. Please describe what pages you navigated to to do this. Was there anything you found frustrating or would improve in this process? or anything you found helpful? Were these items easy for you to find?
Please navigate to your cart to view your added items. Please remove one item, change the quantity of one item, and the color of one item. How did this process go? Was there anything you liked or would change?
What are your thoughts and feelings about the "XPLR Pass" feature of this app?
USER INSIGHTS/pain points SUMMARY:
Difficult cart editing
Users expressed great frustration when the cart was difficult to edit and want a simplified experience
Inconsistent search bar
Users felt frustrated when the search icon/bar would disappear and preferred it to be persistent throughout the app, not just the home page
CTA lacking clarity
Users expressed that it was important to them to understand what the company is selling, and for the CTA buttons to be large and colorful.
Unhelpful features/tabs
Users stated that some features in similar outdoor apps were not useful, such as “explore” tabs or “membership” options. These distract from the overall experience.
Starting the design
Paper Wireframes
Digital Wireframes
Final MockupS
INTRODUCTORY SEQUENCE
The introductory screen and animation of the logo is eye catching, engaging and guides the user to customize their chair. This is the key feature that will keep the app on user’s phones.
HOME PAGE
The sleek and minimal home screen introduces the user to their recommended chair and instructs them how to browse the app for more information
Shop page
The design of the Shop Page mimics the Home page in its design and navigation, streamlining the user experience. Its minimal design allows the user to easily discover what they are looking for
Checkout
The focus of the Checkout page is ease of use for the user - allowing them to easily add and delete items, or edit them. The CTA is colorful and clear, encouraging the user to checkout and complete their goal.
Where do we go from herE?
Should Cliq be interested in developing this design, the next steps will be to create a working prototype to be user test-ready, perform usability testing to measure KPI’s and refine the design and continue user testing in order to deliver a completed and polished design.
